Through this project, I learned how to uncover hidden, core problems and develop meaningful solutions as an experience designer. Understanding the industry, customers, and their struggles is crucial for a company’s growth. Identifying a problem and framing it as something that needs to be addressed carries significant responsibility, as it determines the next steps a team will invest time and effort into.

I spent a great deal of time researching credible sources to validate the problem and ensure our proposed solution made sense. While our solution may not completely resolve the issue—where many female customers feel overwhelmed and underrepresented in traditional guitar retail environments—it is a step toward fostering a more inclusive shopping experience. Moving forward, I hope female customers gradually feel more comfortable and supported through the changes we proposed.