Role
Graphic Designer
Visual Designer
PROJECT TYPE
Academic
Dates
May 2024
(2 weeks)
Tools
Figma
Adobe Creative Suite
Teammates
Kassy Kim
Sergey Ho
Responsibilities
Graphic Design
Visual Design
Brand Design
Mock-ups
POSTER
TICKETS
EVENT POSTER
Overview
DFF explores design through film, showcasing the stories and processes behind creative disciplines. We envisioned a microsite to house DFF’s archived films, categorized by design type, avoiding the traditional archive feel while aligning with the festival's goals and offering an engaging digital experience that encourages broader exploration of design and film.
Approach
We chose a visible grid layout to resemble a bookshelf or files, subtly organizing content while reflecting the methodical nature of design. The black-and-white color scheme shifts focus from the films themselves to the design stories, encouraging viewers to engage more with the design processes and ideas behind the films.
POSTER
POSTCARDS
Overview
This concept builds on the structured grid system introduced in the first edition but takes a different visual approach by incorporating duotone color treatments. While maintaining clarity and structure, the use of color adds a distinct mood and identity to the archive, offering a fresh yet cohesive way to explore DFF’s design-focused film collection.
Approach
As with the first edition, the visible grid helps organize content clearly, referencing the structure of bookshelves or filing systems. The duotone color treatment adds visual interest and consistency, subtly hinting at the tone and atmosphere often seen in film, without distracting from the design content itself.
POSTERS ON THE WALL
Duotone Color + Framed Composition
Posters
POSTCARDS
Scattered Type + Hierarchy
Posters
