
Alice in wondeland
Motion Graphic
Role
Motion Graphic Designer
PROJECT TYPE
Academic
Dates
Apr 2020
Tools
Adobe Creative Suite
Teammates
Soomin Hong
Responsibilities
Story Lead
Storyboard
Animation
Post Production
Inspired by Disney's Alice in Wonderland (1951), the animation opens with a firework-lit night sky, reminiscent of Disney’s classic introductions. The first half employs soft, bright colours like sky blue, white, yellow, and pink to reflect Alice's outfit and personality. To maintain a typographic focus during silent moments in the soundtrack, I designed a "falling through a deep hole" effect, symbolizing Alice’s descent into her adventure.
Distinct styles separate the real world from the fantasy world, transitioning to a darker palette of black and purple after the hole scene. Dynamic transitions and smoke effects add intrigue, enhancing the fantastical atmosphere.
We created these silhouette drawings using Photoshop, Illustrator, and Procreate to complement our kinetic typography motion graphic. To maintain simplicity, we designed them as silhouettes, with me focusing on simpler designs and my partner creating the complex Alice in Wonderland characters.